Live project / 03
MGV Merchandising
Strategy.
Ready in store.
MGV is a Brazilian trade-marketing operation that turns a brand’s plan into a visible, stocked and shopper-ready presence at the point of sale.
TreeDee gave that operational promise a digital rhythm built for the pace of retail.
A plan deserves
a shelf.
Trade marketing is the distance between a good strategy and the moment a shopper can actually choose it. MGV closes that distance, store by store.
MGV connects point-of-sale promoters, POS materials and execution, activations and sampling, and field intelligence—so a brand arrives where the retail decision happens.
- Focus
- Brazilian trade marketing
- Services
- Presence to field intelligence
- Method
- Read, shape, execute
- Journey
- Strategy to shopper
Design system
Operational.
Never abstract.
The website makes MGV’s service model tangible and easy to scan. Its visual flow moves from the trade-marketing promise to the service grid, then the working method and a direct specialist conversation. Red-and-black energy establishes pace; crisp white panels create clarity; retail photography keeps every service grounded in a real store.
On-the-ground moments turn trade-marketing language into scenes a client can recognise.
Strong red, black and white create a memorable, purposeful visual rhythm.
Services lead naturally into a practical conversation with a specialist.
Method MGV
Built for the shop.
Not a spreadsheet.
MGV starts by reading the category, channel and territory. It then shapes an operation that fits the store and commercial ambition before its team executes in the field and returns evidence to guide a brand’s next decision.
The interaction keeps that logic usable: simple sections, short labels and direct calls to action help a visitor understand the offer, find the right service and start the next conversation.
Explore the MGV method ↗Retail in motion
The store is
where it starts.
The mobile experience keeps the message intact when the context is faster. MGV’s scenarios place retail execution in view, then guide a visitor towards the specialist conversation that can move it forward.
See retail scenarios ↗
A brand is ready
when it can be found.
Every detail in the MGV experience points towards the same outcome: a retailer, a shopper and a brand meeting at the moment that matters.
Start with MGV ↗